We believe that everyone should have the opportunity to take care of their skin.
We develop products that are 100% Made in Italy.
We select only the best performing and most effective active ingredients.
We believe in clean beauty, which is why our formulas only contain natural ingredients.
We have democratic prices, by choice.
We care about the planet as much as we care about your skin care!
Ingredients of natural origin:99% of our products contain between 90% and 99% Ingredients of natural origin.
90% of our products are 100% Vegan.
Clean formulas:only actually necessary and effective ingredients.
Tested formulas: our products are dermatologically and ophthalmologically tested, Nickel tested and allergen free.
Customised beauty routines:products that work in synergy to treat all types of skin and all skin concerns.